John Gokongwei School of Management
The John Gokongwei School of Management, or JGSOM, is a regionally recognized center of excellence and leadership in undergraduate business education. We shape our students into business leaders who are equipped to respond to the needs of tomorrow's world. We forge strategic partnerships and actively collaborate with business organizations and professional associations to remain relevant in the quickly changing industry.
Communications Technology Management
The Bachelor of Science in Management major in Communications Technology Management Program is a 4 year degree (including 3 summer semesters) program of the John Gokongwei School of Management. The program started in the mid 1990's and has graduated roughly 1,400 students, a majority of whom are now in the marketing, communications, media, advertising and information technology industries. The program is the brainchild of 3 faculty members, namely: Mr. Rodolfo Ang (Management), Mr. Arnie del Rosario (Computer Science), and the late Ms. Doreen Fernandez (Communications). They created a program that aims to develop Managers for the communications industry (namely: Marketing, Advertising, Media) as well as the Information Technology Industry. It focuses on the management expertise of the BS Management Program while injecting subjects in communications and information technology to develop a more holistic manager for the industry. In the end, the students who graduate with a BS Comtech degree is a manager that understands both the management and the creative processes of the industry.
Information Technology Entrepreneurship
The world of technology, especially information and communications technology (ICT), is inducing sweeping changes in the way people live, work, communicate, and entertain themselves. These changes create exciting new opportunities for aspiring young entrepreneurs.
The B.S. in Information Technology Entrepreneurship, or the I.T.E. program, is designed to create a structured and yet vibrant environment for students to become the next generation of high-impact entrepreneurs, turning their I.T. based business ideas into actual start-up ventures. Who knows, your idea could become the Google or the Facebook success story of your generation!
The program curriculum begins with a strong foundation in I.T. fundamentals that will enable you to turn your I.T.-based product idea into a working prototype, and adds to this an overlay of management courses and a business incubation program that will help you to bring your product to market. Students enrolled in this program may elect to pursue either of two I.T. tracks, Games Development or Applications Development, to serve as the platform for their new business venture. Students who successfully complete the program will not be looking for new jobs when they graduate: they will be offering jobs to other young graduates looking to become part of the next-generation business success story.
The BS Management, major in Legal Management, or LM program, is designed to create managers and entrepreneurs with a working knowledge of the legal environment within which all enterprises must operate. On top of the regular business curriculum is added a law curriculum which covers all the major components of law that are encountered in the conduct of business: taxation, labor law, partnership and corporation law, laws on intellectual property.
The course is not designed to be a preparation for law school, but has proven to be an excellent pre-law program, nevertheless. It can be especially appropriate for students who are considering a career in law, but are not certain that it is for them. The exposure to law subjects at the undergraduate level can help these students make a final determination as to their preparedness and interest in pursuing the legal profession.
Legal Management is designed primarily to be an entrepreneurial program, giving students the theoretical as well the practical tools to effectively run an enterprise. The law subjects can provide LM graduates with a competitive edge in the increasingly legalistic business environment.
Most of the major subjects involve teamwork because this is the way the real world operates. The ability to manifest leadership and take control in a team-oriented environment are today pre-requisites for business success. Students are trained to prepare business plans that are supported by extensive market research and analysis, and are asked to execute one such business plan as a requirement for graduation.
The effective integration of both business and law courses with the liberal arts core curriculum of the Ateneo creates a holistic program that produces high-impact leaders for business, entrepreneurship and the legal profession.
The B.S. Management program is devoted to developing the next generation of high-impact entrepreneurs by giving students not just the theoretical frameworks but also the practical experience that will maximize their potential for future business success.
The program curriculum is designed to develop in our students the sort of entrepreneurial eye and attitude that will help them to see opportunities where other might see problems, to innovate where others might be contented to simply keep things the same, to say “I will do it” where others might be contented to simply wait for someone else to do it.
To achieve this, the major curriculum of the program is heavily project-oriented, with an emphasis on experiential and hands-on learning, rather than just classroom-based and textbook learning.
Over the four years of the program, students are given multiple opportunities to hone their business planning skills.
The centerpiece of the program is a culminating (and integrating) project where students are organized into micro-enterprise groups and tasked to actually run a business in their senior year. Many students have gone on to become entrepreneurs after graduation, with their senior year micro-enterprises serving as the take-off points for their business ventures.
By the time they graduate, we expect our students to have the requisite skills in each of the different business disciplines necessary to effectively and efficiently manage and lead any type of organization. More importantly, they should have the sort of entrepreneurial attitude and outlook that will help them to be effective change agents, innovators, and leaders, whether as founders of their own business ventures, or as managers in the largest multinational corporations.
The JGSOM Business Accelerator, or SOMBA program, as well as the JGSOM Student Enterprise Center, or JSEC, are just two of the most exciting experiential learning opportunities available to students who wish to pursue the entrepreneurial tract in earnest.
Management (Honors Program)
In 2004, the Ateneo Loyola Schools’ student publication, the Guidon, conducted an informal survey among the Loyola Schools students, asking them to identify “the most prestigious course” in the Ateneo. JGSOM’s BS Management-Honors program, often referred to as the BMH program, came out on top of the heap, ranking 1st overall out of a total of over 40 different undergraduate programs offered by the Ateneo.
BMH is an Entrepreneurship program that relies heavily on an experiential learning framework in its approach to education. Thus, the curriculum emphasizes project work and hands-on exposure as a necessary complement to textbook learning and academic work, to create a richer, fuller, and more student-centered learning experience.
Students enrolled in the program will be exposed to all the basic functional areas of management, with a special focus on the needs of small-to-medium sized enterprises (SMEs) and family businesses. Because we believe that entrepreneurship is best learned through practice rather than just in theory, students will be given multiple opportunities to prepare business plans and to actually execute these plans over the four years of the program.
The curriculum is designed to develop in our students an eye for spotting opportunities and the entrepreneurial outlook that will move them to seize these opportunities as they become available, rather than to simply stand on the sidelines as mere spectators. This sort of eye and outlook will prove invaluable to them wherever their professional lives may take them, whether they start up their own entrepreneurial ventures, or go to work in multinational corporations.
The Honors program in management is open only to applicants who score in the top 10% of the Ateneo College Entrance Test. An excellent additional avenue for learning comes from being in a class made up of only highly-intelligent, highly motivated, and self-driven individuals.
The Management Honors program is able to attract many of the best undergraduate business students in the country because of the rigorous and exacting standards that only a few of the very best of our students have been able to meet.
Do you have what it takes to join this elite fraternity of some of the best and brightest graduates of the Ateneo?
The Management Engineering, or ME program of the John Gokongwei School of Management is one of the most prestigious undergraduate degree programs of the Ateneo de Manila, if not the entire country. Admission into The program is limited only to applicants who score in the top 10% of the Ateneo College Entrance Test.
This honors program combines the Ateneo’s traditional strength in the liberal arts with a strong foundation in business management and the decision sciences to create a curriculum that prepares students to meet the challenges of leading modern, information and technology-intensive organizations. Courses cover all the functional areas of business and management, with a special focus on technology management, systems thinking, and the scientific approach to problem solving and decision making.
The program also allows student to take elective to gain further knowledge and skill in topics of personal interest. Management Engineering students must hurdle rigorous academic standards in order to complete the program. Student performance is evaluated year-on-year to determine compliance with strict retention requirements. The program produces highly motivated graduates who are wholistic in their world view, highly analytical in their decision making, and prepared to assume leadership roles in the workplace.
ME graduates are highly regarded and heavily recruited by top-tier corporations, both local and multinational, across a variety of industries.
Management of Applied Chemistry
BS Management of Applied Chemistry, or MAC, is the first academic program of its kind in the Philippines. It is a combination of two unlikely partners: Management and Chemistry. Launched in 1995, it is designed to develop managers and entrepreneurs for chemistry-based industries: business people with a strong technical background and working familiarity with the chemical processes used in manufacturing operations.
This 4-year program draws together courses from the disciplines of Management and Chemistry to create a science-based entrepreneurship program with a strong hands-on and project orientation. Chemistry is taught from a more applied perspective, and the accompanying laboratory work will focus on more practical approaches.
The Industrial Chemistry course, designed specifically for students enrolled in this program, will expose MAC majors to basic manufacturing processes and operations of chemistry-based industrial concerns, using a combination of lectures and plant visits. Students are also given hands-on experience in the production of a wide range of simple chem-based products, such as paints, essential oils, and food flavorings.
The centerpiece of the program is a sequence of courses that requires students to use market research to identify unfilled product niches in the market, go to the laboratory to design the product that will fill this niche, and then create and execute a business plan to launch and market this new product.
Students who would like to start up their own small-scale manufacturing ventures or work in businesses dealing with chemistry-based products such as pharmaceuticals, processed foods, rubber, personal care products and plastics will benefit from the training provided by this program.
Bachelor of Science
Master of Science in Sustainability Management
The Master of Science in Sustainability Management (MSSM) hopes to integrate the sustainability perspective into the practice of management, while contributing to the literature of management science in the Philippines.
The degree can help address a growing need for consultants in sustainability strategies, implementation of sustainability initiatives, and sustainability reporting. It is aligned with Laudato Si’ and the Ateneo vision to be Light in the Lord through the development of professionals with a sustainability perspective.
It is also possible to market the program together with MEM to show the two sides of environmental management; MSSM takes sustainability into business organizations, while MEM goes into environmental resource management and policy.
The graduate of MSSM should be able to demonstrate the following program outcomes:
1. To analyze management problems and issues using the perspectives of systems thinking and sustainable development
2. To develop creative systems and solutions to management concerns, such as the implementation of sustainability vision and strategy, minimization of ecological footprint, development of sustainable organization culture, green marketing, and sustainability reporting
3. To develop tools and competencies that may be required by new situations and contexts