Ateneans to represent Philippines in 2016 L’Oreal Brandstorm Finals
A team from the Ateneo de Manila University is headed to Paris in June 2016 to represent the country in the 2016 L’Oréal Brandstorm Challenge Finals.
Marice Carla D. Bayta, Katrina S. Lim, and Rina Carmela R. Tadiar, all fourth year BS Management, major in Communications Technology students took home the grand prize of the L’Oreal Brandstorm 2016 Philippines finals. The team is mentored by Ms. Matec Villanueva, a faculty member of the Ateneo’s John Gokongwei School of Management.
Brandstrom is a global marketing competition that challenges students to design creative and effective marketing strategies for brands chosen by L’Oreal. Started in 1992, the competition has given students a hands-on experience in brand management and coaching from L’Oreal top executives.
This is the first time that students from the Ateneo de Manila University will represent the Philippines in the Brandstorm International Finals.
Marice Carla D. Bayta, Katrina S. Lim, and Rina Carmela R. Tadiar emerge as the National Champions of the L'Oreal Brandstorm 2016 Philippines finals.